大学生论文开题报告

论文范文 时间:2018-04-26 我要投稿

  开题报告是提高论文选题质量和水平的重要环节,是论文工作的不可忽视的一部分,这是大学生论文开题报告,让我们一起来看看吧!

  开题报告包括的内容【1】

  1、 选题的目的和依据,说明选题的理论意义。介绍国内外研究状况和自己的设想以及课题的学术和实际应用价值。

  2、 本人对开展论题工作的设想,具体研究内容和重点要解决的问题,指出将在哪些方面有所进展和突破及可能达到的水平。

  3、 论题研究拟采用的研究方式和手段,论文基本内容框架。

  4、 研究过程中可能遇到的问题及解决办法的预案。

  5、 论文工作的总体安排及论文写作计划。

  2017英语专业论文开题报告范文【2】

  一、选题的目的、意义和必要性:

  datang teashop is a privately owned tea shop. it established in XX, and is located beside the main road, youyi avenue, in the home world shopping mall. business scope mainly involves selling several kinds of tea and tea-sets. 15 employees are in datang teashop. 5 employees are in charge of management in datang. it attracts a large number of people over twenty-five-year-old persons in the local area.

  in the past two years, datang teashop operated steadily. it had a certain client group, and a good prestige. however, with the improvement of living standard, the teashop does not meet the heightened demands of the clients in the local area.

  people want to purchase middle and high-class tea and tea set with reasonable prices and good quality services. there were some clients complained that our services fell short of their expectations. in addition, more and more people enjoy tea, tea set and tea culture.

  and now, more and more people enjoy their leisure time with having a cup of tea. it is a green and healthy method for people to spend the leisure time. therefore, datang teashop must make an expansion and improvement project to meet the client’s need.

  however, datang teashop only occupies an area of 84 square meters now, which is hindering the shop from expanding its services. the management planned to offer a wider range of services but the limited space has constrained the implementation. some clients complained about the insufficient stock and staff, limited sorts of tea, narrow space, and short of service.

  in order to solve the problems, datang teashop decided to reform and innovate the service system and handling method, expand the business scope and scale, establish the especial sale form, broaden datang teashop’s prestige, improve the propaganda about “having a cup of tea scientifically”. thereby, datang teashop will attract the client and meet the client’s need,stress the charming of the tea culture and raise the sales volume.

  it’s the goal of this expansion project to continue the advantage of datang teashop to meet the market need, and make datang teashop become the challenger in the market competition consistently.

  二、研究的重点与过程设计

  according to current situation, datang teashop’s sales volume sometimes shows a little decent tendency. furthermore there are several problems hindering the development of datang. this expansion project will research and analysis the recent problems of datang teashop and make a detailed plan to solve problems. it will improve in the aspect of sales space, attendants, equipments, and sales methods.

  1. problems analysis

  1.1 limit space in the teashop.

  1.2 attendants in datang teashop floated quickly.

  1.3 insufficient equipment in the shop.

  1.3.1 shortage of shelves.

  1.3.2 not any net equipment in the shop. and there was not website for datang teashop.

  1.3.3 old finance software is in need of updating in time.

  1.4 unique method in sale.

  2. resolution

  if datang teashop goes on selling as usual, it should meet the crisis with decrease of sales volume and floating of customers. according to problems analysis, datang teashop will take following measures to solve the main problems and set forth several improvement plans.

  2.1 for limit sales space

  rent the nearest shop to expand the sales space. it is about 50 square meters. the last sales area can reach 130 square meters.

  2.2 for attendants floating quickly

  2.2.1 recruiting 4 new staff with experiences.

  2.2.2 combining theory with practice.

  2.2.3 salary will be paid out by the results of achievement assessment and knowledge test every month..

  2.3 for insufficient equipment

  2.3.1 purchase adsl equipment, apply to set up network.

  2.3.2 renovate new finance software.

  2.4 expand the way of sales.

  2.4.1 supplementary sale by promotion activity, mainly sale by selling in the shop.

  2.4.2 visit the customer to sell at his house and enterprise, restaurant and hotel, sub district and government office.

  2.4.3 sell on line.

  三、研究方法

  research approach:

  for reaching problem analysis, cause analysis, case analysis, customer survey, questionnaire, brainstorming, questionnaire and swot analysis are to be used in the expansion project. they were adopted in analysis customers’ demand, make a new sales plan. and finally do successfully to improve the service and increase the sales volume.

  四、预期结果

  through practice this expansion project, we hope to reach the following six aims.

  1. expand the prestige of datang teashop.

  2. establish the unique tea culture of datang teashop.

  3. decent the attendants’ floating rate, and improve the attendants’ service level.

  4. expand the business space and scope.

  5. innovate the equipment, increase the service contents, and exchange the business method.

  6. increase the sales volume by 20%.

  as a result of this project, datang teashop is expected to make profits 25% higher than before. and we could adjust the project to meet the customer’s demand.

  平面广告设计论文开题报告【3】

  题目:平面广告的设计

  一 、选题的目的及意义

  选题的目的:平面广告设计对于平面广告传播及其效果具有重要影响特点在于围绕视觉形式动力进行设计,强调平面广告设计吸引受众注意,是遵循受众接受心理规律及视觉原理,充分传达广告信息,实现广告效果最大化。

  选题的意义:本文把众多方法表现形式置于平面广告设计中,着重对平面广告设计

  这些新的视觉表现形式及方法进行研究与探讨,为平面广告设计注入新的活力,丰富平面广告形态的表情。

  二、主要内容及提纲

  主要内容:阐述了平面广告设计中的概念与软件的运用,并举例说明。

  提纲:

  1、平面广告的基本概念

  2、软件的功能及应用

  2.(1)photoshopcs软件环境

  2.(2)photoshopcs功能

  2.(3)photoshop的工具应用

  3、点、线、面在平面广告中的应用

  3.(1)造型要素——点

  3.(2)造型要素——线

  3.(3) 造型要素——面

  4、平面广告“立体化”表现形式

  4.(1)“立体化”表现形式产生的原因

  4.(2)“立体化”表现形式在平面广告中的应用

  三、主要方法和措施

  主要方法:

  1、社会考察(根据事例进行研究)

  2、文献参考(国内外研究资料的分析)

  3、网络信息研究(网络资料研究分析)

  主要措施:

  1、老师的专业指导

  2、网络资源的利用

  3、图书馆查阅书籍资料

  四、主要参考文献

  1、《平面设计艺术》李砚祖、芦影编著 —北京:中国人民大学出版社 XX年

  2、《中国艺术设计史》赵农编著 —陕西:人民美术出版社 XX年

  3、《设计学概论》尹定邦编著 —湖南:科学技术出版社XX年出版

  4、《photoshop cs教程》21世纪工作室编著—成都:电子科技大学出版社

  5、《平面广告设计》何洁编著—北京:中南大学出版社,1999.

  6、《设计平面设计》林华编著—中南广播电视大学出版社

  7、《世界现代设计史》王受之编著 —广州:美术出版社

  8、《视觉传达设计与传统图形》靳埭强编著 —山东:画报出版社 XX

  9、《界现代设计史》朱和平编著 —合肥:工业大学出版社 XX年

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