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英国留学优秀申请书
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英国留学优秀申请书1
Program Applied：Marketing Management
In a highly competitive environment，the ability to create competitive edgesover one's adversaries and to achieve ultimate victory in fierce competitionsdepends not so much on materials resources as on the mental factors ofintelligence and concepts. Those concepts that can lead to new visions andperspectives and those approaches that can effectively solve problems will havethe greatest value. The overriding factor which ensures the eventualmaterialization of new concepts and gives rise to effective approaches ismanagement. As a branch of applied science，the science of management hascrucial value not only for developing countries like China which are makinguttermost efforts to catch up with the developed countries，but also for theleading multinational giants in the developed countries themselves. For a personlike me who has decided to pursue marketing management as my career objective，to sharpen my intellectual caliber，to understand the essence of management andto grasp important skills of management have become my greatest aspiration.
As a Master's student specializing in marketing and enterprise strategies，Iam very proud to report that I have made some encouraging research achievements.Of the two research papers that I wrote concerning strategic development ofenterprises-Enterprise Strategic Alliance Based on Resource Complementarity andThe Strategic Orientation and Countermeasures for Chinese Enterprises inInternational Operations in the New Millennium，the former has been published byEconomic Tribune in Sept. 20xx and the latter has been accepted for publicationby China Economists in Feb. 20xx. These two research papers are the fruition ofmy active involvement in a research project named Study on Chinese Enterprises'Cooperation-Competition Models in Hyper-Competitive Conditions，which issponsored by China State Natural Science Foundation (Foundation Project No.70140132)。 Another paper entitled Brand Marketing：A Competitive Mode on aHigher Level in Modern Economics has been published by Contemporary Finance& Economics in November this year. Those research achievements canunmistakably indicate my tremendous potential to perform much more ambitiousresearches in my future degree program and I am determined to develop thispotential to the fullest extent.
I completed my four-year systematic studies in Engineering and ManagementScience as an undergraduate at the School of Economics and Management，BeijingUniversity of Aeronautics and Astronautics. It is precisely this undergraduateeducation that has reinforced my determination to pursue marketing management asmy lifelong career. Although as an undergraduate my understanding of somecourses cannot be described as profound (some might even be said to be rathersuperficial)，my learning of those courses nevertheless widened my ken ofknowledge and broadened my vision.
In order to further enrich myself，I availed myself of every opportunity ofacademic exchange both on campus and off campus. I shuttled among PekingUniversity，Central Finance and Economics University，and China RenminUniversity on my bicycle in order to attend lectures delivered by the country'sleading scholars and entrepreneurs. Those lectures constituted an importantsupplement to my in-class training because they were immediately connected withthe realities of Chinese society. I also benefited importantly from myextracurricular activities. As minister of the Department of Social Practices ofthe School's Students Union，I planned and organized the School's Festival ofthe Art of Management. I also canvassed Pepsi Company to sponsor ouruniversity's basketball league match. In launching those activities，I improvedmy organizational and managerial skills. In retrospection，my undergraduateprogram was most strengthened by my self-conscious attention to various appliedsubjects-higher mathematics，statistics and probability，linear algebra，operations research，etc. It can be said that my undergraduate education (inwhich my overall scholastic performance ranked top 4th in my class consisting of30 students) enabled me to make some basic preparations in theoretical knowledgeand in the application of mathematical tools.
From Sept. 1998 to April 20xx，my employment with Hisense Group in QingDaoCity，Shandong Province (one of the largest manufacturers of electricalappliances in China) was a major opportunity to practice what I had learned. Thesecond year I joined the Group，the most fierce price warfare happened toChina's electrical appliances industry. Manufacturers reduced the prices oftheir products to unprecedented low levels in order to maximize their marketshare. As an act of market competition，the Marketing Department where I workedlaunched Traveling Expositions of Hisense Products. As one of the four keypersonnel of the department，I planned and organized a series of exhibitions inmost major cities in China. Our one-year efforts achieved remarkable marketeffects. In Shijiazhuan City，for instance，of a total of 30 brands，our salesof televisions and air conditioners accounted for 24% and 18% respectively in20xx. In that year's performance evaluation，I was awarded the Group's ModelEmployee.
My understanding of marketing was enriched and modified by my 2-yearpractical work experience. To me，marketing was not merely composed of suchelements as product designing，promotion through advertising，pricing models，and distribution channels. It also encompassed the analysis of the behavior bothof your competitors and of consumers，studies in organization behavior，brandmanagement，and decision-makings. Believing that a more systematic educationwould contribute to a more successful career，I went back to my alma mater inSeptember 20xx and went on with a Master's program in Engineering and ManagementScience in order to gain knowledge on a higher professional level，to follow themost updated academic information，and to improve my managerial caliber.
Backed by my work experience，my academic focus became better-defined and Iwas more self-motivated in my studies. With a comprehensive coursework coveringadvanced mathematical planning，decision-making strategies，managementstatistics，and fuzzy mathematics，I achieved obvious improvement in theoreticalknowledge and in the application of tools. I developed broader perspectives andwas able to conduct my research from more advanced professional levels. Mythesis，entitled A Study of Enterprises' Strategic Alliances Based on anAnalysis of Resource Complementarity，presented a wholly novel explanation ofcorporate alliances from the perspective of resource integration，a perspectivewhich differed fundamentally from the conventional view held by most scholarswhich explained the necessity and justification of corporate alliance from theangle of transaction cost and value chain.
Instead of feeling contented with my high GPA for the Master's program (3.6)，I have come to realize how much there is still for me to learn in the field ofmanagement，especially in marketing. Most universities in China treat marketingpurely as a theoretical course，with neither case analysis nor opportunities forstudents to practice the theories they have learned. In terms of curriculum，studies in marketing psychology and individual behavior have hardly beenundertaken. Moreover，the lack of analytical tools has resulted in insufficientanalysis of the market feedback. Realizing that such deficiencies can scarcelybe overcome within a short period of time，I believe that a more successfulcareer must be pursued through a Ph.D. program outside China，ideally in afirst-rate university in the United States.
With my undergraduate and graduate background in engineering and managementscience，I would like to focus on one of the following areas in your Ph.D.program：a. marketing management; b. behavioral approaches to marketing orconsumer behavior; and c. channels of distribution. I have also drawn up mytentative career objective. I will complete my doctoral program by undertakingextensive researches and carrying out some specific projects. After obtaining mydegree，I will seek some teaching experiences in an American university whilecontinuing with advanced researches on the latest research topics. In this way Ican keep developing my academic aptitudes. After accumulating sufficientteaching and research experience，I will seek a teaching position in aprestigious university in China where I will share with my future students andcolleagues my research findings and the knowledge I have acquired in the UnitedStates. I hope to develop myself ultimately into a leading specialist inmarketing and management who can contribute to bringing Chinese scholarship inthis field onto a more advanced level.
CMU's Ph.D. program in computer science is heavily integrated with researchactivities and is designed to nurture people with raw talent and intellect in anenvironment which permits them thorough immersion in research and coursework.The program promises to produce well-educated researchers and future leaders incomputer science. I am very excited over this wonderful vision because such aprogram offers me a basis to translate my dreams into realities. Without such aprogram，many of my dreams will remain mere fantasies.
xxx
英国留学优秀申请书2
Dear teacher
Hello!
My name is Yu, I'm 18 years oldxxxx Senior three.
At 20x I took part in the national physics competition of middle schoolstudents in autumn of, and won the second prize. So I got to participatex I'mnot qualified. For this, I feel very surprised and honored. After considerationand weighing, I chose your university as my goal. Although facing the unknownresults, I was uneasy, but I decided to give it a try.
I am a child through books to accept the Confucian and Taoist culture, Itreat people with courtesy, also can be honest and trustworthy, enthusiasticcollective. It's just that sometimes people become estranged because of too muchetiquette. Sometimes it lacks the courage to stand up. I'm trying to changemyself.
In my study, I have been able to rank in the top ten of the class, and mygrades are superior in the whole school. However, in front of the collegeentrance examination, this is not an ideal result. I'm good at science -sometimes I'm the first in my class, but I'm not good at liberal arts. I like tostudy problems and problems, and I like to ponder things quietly. I am evaluatedas "a student who thinks differently from others" by the teacher. I dare not saywhether I am excellent or not, but I enjoy the feeling of being different.
In the extracurricular, I have a wide range of interests, in independentresearch has also been more proud of my achievements. I once spent a year in myspare time to make a game. The work was praised for its ingenuity andcreativity, but its popularity was low due to the lack of plot. During the year,the production process was intermittent, and the program idea made me racking mybrain, constantly carrying on the psychological struggle between playing gamesand doing projects. Collect materials, algorithms, audio clips... Every step isvery attentive. Many firsts have given me a lot of experience. Then, when it isfinally completed, the joy is irreplaceable. I learned one very important thing,that is persistence.
Another part-time experience that benefited me a lot was music score. BecauseI like a piece of TV music very much, I try to write it as a piano score. I havecet-5 certificate of amateur electronic organ, but it is still not easy. Afterthe bottleneck, I turned to the Internet. However, how many people will helpstrangers to do this kind of trouble? The answer is zero. So I decided to do itby myself. I didn't expect that after my own efforts, I really wrote it! Fromthis, I learned another important thing, that is, to be self reliant. No one canrely on you. It is meaningful to overcome difficulties by ourselves.
Therefore, it is reasonable to believe that although I can only achieve theupper secondary school grades in the current, I will certainly be able to do mybest when I go to the university to study my favorite subjects and yearn forthem. At that time, I would choose my own career and devote myself to it.Believe me to do better - and I hope you can believe it.
I think my most important advantage is that I have time - just like everyoneelse. I still have the opportunity to change myself and complete myself in myfour years of University. To fight for it, that's what I'm doing now. I hopeyour school can give me a chance to realize myself. Looking forward to yourapproval!
Sincerely
Salute!
英国留学优秀申请书3
No.3, Wenyuan Road, Yadong new Area, Nanjing, P.R.China
School of Management Science and Engineering
Nanjing University of Finance and Economics
Nanjing 210023
Tel:
email:
April x
Byerly Hall, 8 Garden Street, Cambridge, USA
P.C:02138 Tel:(617) 495-1000 Dear Prof. x: I'm Yang, a master candidate fromHarbin Institute of Technology, Harbin, P. R. China, supervised by Prof. Tang.And I ever contacted you for the password of your papers in the last time. I'msupported by a Chinese National Fund, which will support those PhD candidates in China to go abroad to some world class Universities of their fields. Thisprogramme will cover all living cost I need in USA. After I read a lot of papersof my research area, I understand that you are working on MAX phases and havepublished quite a lot of high level scientific papers. As such, you are theleading researcher in x in the world. I find your area fits me well, so I writeto you to see if you can give me a chance to study in your school. My CV andpublished papers have been attached.
My research area is mainly about MAX phases. I have published 5 papers in thejournals including J. Mater. Res. and Solid State Commun. In addition, paperswere submitted. And now I'm doing x. I am not applying a full time PhDprogramme, and this programme is a short time (12-24 months) co-educationexperiences more like a visit scholar programme. This programme is a new type ofco-educate PhD programme supported by China Scholarship Council. The studyperiod abroad varies from 12 months at least to 24 months at most. I have toaccomplish my doctor degree back to my school (Harbin Institute of Technology),so I'm not supposed to acquire my doctor degree at Drexel University.
And this programme runs like this, students meet the application requirementscan apply this programme, and my University and research area is among the mainsupporting Universities and areas. Students must acquire an official invitationletter from the prospective tutor/University. Therefore, all I need is anofficial invitation letter from you (or your University). The date of enrollmentI'm considering is September/October 20xx. In order to make sure I can catch upwith the next year's programme, I have to prepare all the application stuff(including your official invitation letter) before January, 20xx. And because itwill cost about 1 month to mail your invitation letter from USA to China, so Ireally hope you can respond me as soon as possible to make sure I can receiveyour letter before the winter vacation this year. And if you can't make thisdecision or you have a better recommendation whose research areas fit me well,please inform me. Really hope to hear from you as soon as possible!
Yours sincerely,
xx
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