2016硕士英语论文开题报告
导语：现在的乳制品质量安全问题频频发生，进而制约乳品行业的整体发展，下面YJBYS小编为你送上的关于乳制品的英语论文开题报告。
人们普遍承认，乳制品质量安全发挥了以及乳品行业的稳定发展在消费者的健康和安全的.重要作用。因此，它已成为一种必要的任务，为奶制品企业加强质量控制，提高水平的乳制品质量安全作为乳品行业的整体发展的一项紧迫任务最终。
然而，现在的乳制品质量安全问题频频发生，进而制约乳品行业的整体发展，所以蒙牛是质量管理的一个例子，在一个严重的问题发生了日记最近已经导致消费者减少满意度对乳制品的质量。
公司，内蒙古蒙牛乳业(集团)有限公司(，蒙牛乳业集团)成立于1999年，公司的总部位于和林格尔县中国乳都呼和浩特市盛乐经济园区的核心。作为一个领先的企业生产的牛奶，酸奶和在中国乳业，蒙牛乳业集团其实也是行业中最有价值的品牌之一。公司拥有8千万欧元的总资产，拥有30000名员工，更重要的是在公司的乳制品的生产能力将达到约500万吨。
1.1 Case Study
It is commonly acknowledged that the quality and safety of dairy product has played an important role in the consumers’ health and safety as well as the stable development of dairy industry. Consequently, it has become a necessary task for the dairy industry to strengthen the quality control and promote the level of dairy products’ quality and safety which is regarded as an urgent task for the overall development of dairy industry eventually.
However, nowadays the quality and safety problems of dairy product occur frequently and then restrict the overall development of dairy industry, so Mengniu is an example of the quality management in the paper in which a serious diary problem happened recently has lead the decreasing satisfaction of consumers on the dairy product’s quality.
The company, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. (Mengniu Dairy Group) is founded in 1999, and the headquarter of the company is located in the core of China Dairy Capital Shengle Economic Zone in Helingeer county of Huhhot. As one of the leading enterprises on producing milk, yogurt and dairy in China, Mengniu Dairy Group is also one of the most valuable brands in the industry actually. The company has a total asset of 800 million Euro and has possessed 30,000 employees, and more importantly the production capacity of dairy products in the company will reach about 5million metric tons each year.
Furthermore, Mengniu Dairy Group has established over 20 production bases, including Helin base in 15 provinces of China. And the company has owned 5 major series of products which are liquid milk, yogurt, ice cream, dry milk and cheese, which involve about 200 categories. Depending on the superior quality of its products and services, the company not only develops its career in China but also devotes to export its products and provides its good services to many foreign countries, including America, Canada, Mongolia Republic, Hong Kong and Macao.
At present, Mengniu Dairy Group not only has to face the various competitors in the dairy market such as Yili and Guangming, but also it has burdened the pressure of improving the product quality and safety. More importantly, the company must solve the problem on quality and safety of dairy products. So the company aims to search for the radical factors which lead to inferior quality products, and then put forward effective strategies to improve the quality control process.
1.2 Problem Definition
On April 22, 2011, some students, who come from the primary school in Yulin, Shanxi province, had bad effects on their bodies after having the Mengniu milks. And what is worse, sixteen students had symptoms of nausea and vomiting. At the end of April in 2011, the Mongolian cow CEO Yaotongshan in Hong Kong media news conference admitted that Mengniu milk quality in Hong Kong is better than mainland goods, reigniting quality management crisis.
After the event happened in Yulin, the quality inspection administration in China issued an announcement said; a batch of products that come from Mengniu (meishan) were detected yellow aspergillus toxin M1 which had exceeded bid 140%. For the announcement, the related officials in Mengniu acclaimed that the company has devoted to inspecting the index for a long time while the QC inspectors in Meishan factory appeared the testing mistakes in the batch of the products, making the excessive yellow aspergillums toxin undetected. It is inferred that the company has a weakness in the process of quality control.
The problems have leaded to bad outcomes. So Mengniu Dairy Group had a sharp decrease in dairy sales and market share this year. And the company also had a bad performance in the stock market. The company must solve the problem on quality and safety of dairy products. So the company aims to search for the radical factors which lead to inferior quality products, and then put forward effective strategies to improve the quality control process.
According to the above discussion, it is apparent that there is a serious of problems for the company on the quality control such as the control of product line. Therefore, this paper is devoted to find the defects of the company quality control. And put forward to the effective reasonable suggestions. Only in this way, the company can improve its quality and achieve long-term development.
1.3 Goal of the Study
In order to throw light of the case studying in the paper, the main objective of the study is through the establishment of effective quality control methods so that the company has positive long-term outlook. The purpose of the study is to help the enterprise to deal with the present problems and propose effective questions for the future positive outlook. The specific research questions are as follows:
Investigate and analyze how the company currently run's its operation processes and organizational directives in relation to quality.
Investigate and analyze the defects and its causes in the company quality control systems.
Analyze and establish effective quality control methods and protocols and make recommendations on how and where to implement them.
And the three objectives can be subdivided into four aspects. They are product development, material purchase, product line and human reso1.4 Ishikawa Diagram
The purpose of the study is to help the enterprise to deal with the present problems and propose some effective suggestions for the future development. It is clearly to define the problems through the Ishikawa diagram. There are four branches in the Ishikawa diagram. We will introduce the four branches respectively.
Product development
It is necessary for the company to have a deep research on the product development initially, which is helpful to have an overall understanding of its operations and dairy products. The main diary products include liquid milk, yogurt, ice cream, dry milk and cheese. There are three aspects of the product development: production design, equipment replacement and technology development. The production design is based on a large number of dairy production experience, then updating the production. Only by defining the production design, the characteristics of the various products could be defined, and then determine the key points of its quality control. In addition, the equipment replacement should be in accordance to the company’s strength. But the old equipment not only impacts on the production efficiency, but also creates a large number of maintenance costs. By researching the equipment replacement and technology development, it will have a vital effect on the quality of the production. Therefore, it is the beginning point for the paper to research the product development which is regarded as the first part of the quality control.
Material purchase
In order to research the safety and channels of material purchase on the dairy products, it has a necessity for the company to check the material purchase in detail which is a crucial process for the quality control to study. In the view of Mengniu, material purchase is not only closely related to the quality and safety of dairy products, but also has an important impact on the future development of the company actually. Therefore, material purchase should be studied as one of the most important parts of quality control so as to ensure the safety of material resources.
This branch includes four aspects: the standard of selecting suppliers, the standard of the material, the detection of the material quality, cost analysis. The standard of selecting suppliers is the standard which the company demands on the suppliers. The standard includes the scale of the supplier, the economic strength of the supplier, the quality and services of the supplier, the reputation of the supplier and so on. It will be according to the national standard to select the material. The company will check on every material’s quality. In regard of the material purchase, the company should pay attention to the cost analysis and quality analysis. Because cost analysis will minimize the cost and the quality analysis will ensure the safety of products.
By researching the channels and stand
Product line
Form the perspective of Mengniu, product line is also regarded as one of the key areas to ensure the safety and quality of the quality management, which could reflect how the product are produced and tested to complete the whole product process. The key factors that affect the quality of dairy products could be obtained by studying the product line in details. Consequently, it is very necessary for the paper to have a deep study on the product line, which is as the key point of the quality control apparently.
The product line includes the control of the production process, the test of the production quality and the dairy standard. The former is helpful to ensure the production of dairy products, and the latter is to ensure the safety and quality of dairy product from which it could be inferred that both are vital for the control management.
The workers will process the materials then it will output the finished product when the materials get to the factory. In order to enhance the quality management, it is necessary to establish effective control of the production process. It will decrease the production failure rate if there is a reasonable production process. And there also is a product of a random sample then check on the samples according to the national standard. Once the production is finished, the enterprise should set strict standards to control the quality of the dairy.
Human resource
Human resource management is necessary for the company to study, for a series of quality and safety problems on the diary products are mainly from the weak human management, which may have a direct influence on the quality control of Mengniu.
Quite an important part of the task in the company depends on staff and workers. The effect of the management and workforce on quality aspect and protocols is substantial. So the company should pay attention to the human resource department. The human resource includes staff training, personnel assessment skills, production responsibility assignment, and reward and www.51lunwen.com/yingyukaitibaogao/ punishment system. The paper will study the company’s stall training project to confirm whether it is a perfect system. There will be an effective assignment to every worker’s role through the production responsibility assignment. The award and punishment system is based on the production activities of the staff of the production set. Above all, an effective human resource management can improve the production efficiency and product quality and inspire the workers enthusiasm.
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